FreeAgent for New Founders: What to Set Up First
A vendor-neutral guide to the first accounting habits a new UK founder should establish in FreeAgent, what to verify and where an accountant can help.

Founder & writer — writes from experience
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Who this is for: UK founders who have chosen FreeAgent or are evaluating it and want a practical finance workflow before relying on automation.
The short answer
Lay a clean foundation: start date, business profile, and categories
Your accounting start date is the point from which the software becomes your system of record. Pick a practical date such as the beginning of a month or your trading start date, and gather the statements and records you will need from then on. If you are moving from a spreadsheet or another system, you may need to bring across balances as at the day before your start date so that bank balances, customer amounts due, and supplier amounts owed line up. The aim is to avoid a mix of old and new methods overlapping without a clear cut‑off.
Next, ensure the business profile in the software matches your trading status and basic details. Your name or business name, registered address if applicable, and contact details should appear correctly on documents you send to customers. If you raise invoices, set a numbering scheme you will stick with and add your branding. Consistency here builds trust with customers and makes it easier to match paid invoices to bank entries later.
Finally, look at the income and cost categories you will use most often. Keep them simple at first. Over‑complicated category lists invite inconsistent posting and messy reporting. You can refine later with your accountant. The software’s default categories are generally serviceable; the priority is that you and anyone who helps you understand what each category is for and use it the same way every time.
- Choose a clear accounting start date and stick to it.
- Update your business details so documents show accurate information.
- Decide an invoice numbering format that will not need changing later.
- Keep income and cost categories simple and understandable.
- Bring in opening balances only if you are switching from another system.
Banking and transaction hygiene: import, reconcile, and document
Your bank is the backbone of your bookkeeping. Decide how you will get transactions into FreeAgent reliably: connecting a bank feed if available, or importing statement files on a schedule. Whichever method you choose, consistency beats speed. Importing transactions once a week on the same day is often enough for a small operation. If you use more than one account or a card provider, add each data source so that no business spending slips through the cracks.
Reconciliation is the act of matching each bank entry to its explanation in your books. Some entries will be matched to invoices or bills; others will be posted directly to categories such as software, travel, or sales. Build a habit of reviewing suggested matches and adjusting them where needed. Automation can pre‑fill suggestions, but it cannot understand context the way you can; a few seconds of review prevents misclassifications that accumulate into misleading reports.
Supporting documents matter. For self‑employed record‑keeping, GOV.UK explains what types of records you should keep and the period for which you must keep them. Even if a receipt is small, attach it to the transaction so that, if asked, you can show evidence. The habit of attaching receipts at the point of reconciliation makes your year‑end far easier and reduces time spent searching later.
- Choose a single, reliable method for bank data (feed or file import).
- Reconcile on a regular schedule and review automated matches.
- Attach receipts or other evidence to transactions as you go.
- Create bank accounts in the software for every business account you use.
- Monitor unmatched or unexplained transactions and clear them promptly.
Sales workflow: contacts, estimates, invoices, and getting paid
Smooth invoicing begins with clean customer records. Enter contact details carefully and avoid duplicates. If you prepare estimates or quotes, decide whether you will create them in the software before converting to an invoice, or continue using your existing documents for now. The simpler your early process, the more likely you are to follow it consistently.
When raising your first invoices, use your agreed numbering sequence and check that the description lines are clear. If you provide ongoing services, consider templates for common invoice lines so you do not retype recurring phrases. When a customer pays, match the bank entry to the correct invoice so the software can mark it as paid. If you need to amend an issued invoice, follow a correction process that maintains a clear audit trail rather than deleting and re‑creating. Your accountant can advise on the best approach for your situation.
Finally, decide how you will nudge late payments: gentle reminders, a follow‑up email, or a phone call. Even if your software offers automated reminders, verify the tone and timing first. The goal is a professional, predictable pattern that gets you paid without surprises for your customers. Keep notes of any agreements or variations so that, if questioned, you can demonstrate what was agreed and when.
- Create customer contacts carefully and avoid duplicates.
- Use clear, consistent invoice descriptions and numbering.
- Match bank receipts to invoices promptly to mark them paid.
- Follow a proper correction process instead of deleting documents.
- Agree a polite, consistent follow‑up routine for overdue invoices.
Expenses and out‑of‑pocket costs: capture, categorise, and reimburse
Expenses become easy to manage when you separate business and personal spending and capture evidence at the time of purchase. If you occasionally pay business costs personally, record them clearly so they appear in the accounts and can be reimbursed or accounted for correctly later. Where the software allows it, attach the receipt image or file directly to the entry.
For suppliers you pay regularly, you may choose to enter bills before payment so you can see what is owed. Alternatively, you can post costs at the point the bank transaction arrives. Either approach can work; discuss with your accountant which suits your scale and reporting needs. The key is to be consistent so your cash, profit and “what you owe” numbers tell the same story.
Refer to GOV.UK’s guidance on business records for self‑employed people for what you must keep and how. While the specifics vary and can change, the principle is stable: maintain accurate, complete records that back up the figures you report. If you travel for business, note down the essential details contemporaneously so you do not have to reconstruct them later.
- Separate business and personal spending wherever possible.
- Attach receipts to expenses at the time of entry or reconciliation.
- Decide whether to enter supplier bills up front or post from bank entries.
- Record out‑of‑pocket costs so they are not forgotten.
- Check GOV.UK guidance for record‑keeping requirements that apply to you.
Reporting, checks, and working with an accountant
Once the basics are flowing, simple checks give you confidence in the numbers. Compare your bank balance in the software to your actual bank balance. Scan for uncategorised or unexplained entries. Review a profit‑and‑loss view to spot outliers: unusual spikes can be genuine, but they can also indicate misposting. Build a short monthly checklist so reviews take minutes, not hours.
If you are self‑employed and thinking ahead to digital submissions, the GOV.UK guidance on choosing software for Making Tax Digital for Income Tax is the authoritative source for checking software options. Before you rely on any tool for filing, check that list for your circumstances and confirm with your accountant what workflow you should adopt. Plans and capabilities can vary, so treat the GOV.UK list as the current reference point.
Finally, collaboration pays for itself. Invite your accountant to view your books so they can answer questions directly in context, and agree how you will work together: who posts what, how queries are flagged, and when reviews happen. Keep a simple log of decisions so you remember why a certain category or process was chosen. This is especially useful if you later bring in a bookkeeper or expand your team.
- Create a short monthly checklist to review balances and categories.
- Use the software’s standard reports to spot anomalies.
- Check the GOV.UK MTD for Income Tax software guidance before relying on any tool.
- Agree roles and review timing with your accountant.
- Keep a brief log of categorisation and process decisions for consistency.
Worked example: Illustrative setup: a new sole‑trader developer starts fresh in FreeAgent
- Context
- A sole‑trader web developer begins trading in April. They want FreeAgent to be their system of record from day one and to prepare for working with an accountant.
- Start line
- They set the accounting start date as the first day of the month they began trading. Because there is no prior system, there are no opening balances to import.
- Banking
- They add their business current account and import transactions weekly using a consistent method. They also add a separate savings account used for setting aside money for future bills so transfers are visible.
- Contacts and invoices
- They create customer contacts for two clients, set a simple invoice numbering format, and raise their first invoice with a clear service description. When the payment arrives, they match the bank entry to the invoice to mark it paid.
- Expenses
- They post software subscriptions and domain renewals from the bank entries, attaching the invoices as evidence. A small hardware purchase was paid personally, so they record it as an out‑of‑pocket cost with a photo of the receipt.
- Reconciliation routine
- Each Friday afternoon they reconcile outstanding bank transactions, attach any missing receipts, and scan for anomalies in the week’s entries.
This example is illustrative. It shows the sequence and habits that make early‑stage bookkeeping reliable: a clear start date, consistent bank import, prompt reconciliation, and attaching evidence. Adjust the details for your business type, and check with a qualified accountant where treatment may vary.
What to do, in order
- 1
Decide your accounting start date and gather what you need
Pick a practical start date and collect statements and records from that point. If you are switching from another system, prepare closing balances as at the day before so the new system begins cleanly.
- 2
Add your bank accounts and choose a consistent import method
Create each business bank or card account in the software and decide how you will bring in transactions (feed or file import). Put a recurring reminder in your calendar to import and reconcile on the same day each week.
- 3
Set up customers, invoice templates, and a numbering scheme
Enter contact details carefully, avoid duplicates, add branding to invoices, and choose a numbering format you can keep long‑term. Raise a small test invoice to check layout and wording.
- 4
Create a simple category map and capture receipts
List your most common income and cost categories and agree with your accountant how to use them. Attach evidence to transactions as you go so nothing is missing at month‑end.
- 5
Do the first reconciliation and a mini month‑end review
Match bank entries, clear unexplained items, and compare the software bank balance to your actual statement. Review a profit‑and‑loss view to spot anything odd before it becomes embedded.
- 6
Invite your accountant and confirm any MTD needs on GOV.UK
Give your accountant access so they can answer questions in context. If you are self‑employed and planning for Making Tax Digital for Income Tax, check the GOV.UK software guidance to confirm suitability before relying on any tool for submissions.
Common mistakes
- Starting mid‑period without a clean cut‑off and then mixing two systems.
- Connecting a personal account and flooding the books with non‑business spending.
- Letting automated matches post without review and building in misclassifications.
- Deleting invoices or transactions instead of correcting them with a clear trail.
- Using too many categories too soon, leading to inconsistent posting.
- Waiting until year‑end to attach receipts, when details have been forgotten.
If you only have five minutes
Important
Frequently asked questions
- What should I do first when opening a fresh FreeAgent account?
- Decide your accounting start date, add your business bank accounts, and choose a consistent transaction import method. Then set up core customer contacts, a stable invoice numbering scheme, and a short list of categories you will use repeatedly. Establish a weekly reconciliation routine from day one.
- I’m switching from a spreadsheet. How do I avoid double‑counting?
- Pick a cut‑off date. Bring in transactions from that date onward and, if needed, carry over balances as at the day before so bank and outstanding amounts align. Do not recreate old transactions in the new system after the cut‑off. If in doubt, ask your accountant to check the opening position.
- Does FreeAgent cover Making Tax Digital for Income Tax?
- Plans and compatibility can vary by situation. Before relying on any software for submissions, check the GOV.UK guidance titled “Choose software for Making Tax Digital for Income Tax” and confirm with your accountant what workflow you should adopt.
- How often should I reconcile my bank transactions?
- Pick a cadence you will keep. Weekly works well for many small businesses, and monthly at a minimum. The key is to review suggested matches, attach receipts, and clear unexplained items so your reports stay trustworthy.
- Should I enter supplier bills first, or just post from bank entries?
- Both approaches can work. Entering bills up front gives visibility of what you owe; posting from bank entries keeps things simple if costs are small and infrequent. Choose one and apply it consistently. Your accountant can advise which fits your reporting needs.
- What if a bank feed disconnects or a statement import is missing items?
- Run a quick comparison between the bank balance in the software and your actual bank statement. Import any missing transactions and reconcile the gap. Keep a note of what was done so you can explain any timing differences later.
Sources

Who wrote and checked this
Written by Daniel Mercer, who has run the numbers on his own small business and writes from that experience. Daniel is not an accountant or a regulated financial adviser. Who writes this site.
Last reviewed: 2 July 2026
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